Tuesday 18 December 2012

Instagram want your soul

So it turns out that Instagram, the online photo sharing website, has updates its Terms and Condition which will allow them exclusive rights to any photo you upload with the intention to sell them to whoever they like. The worrying part about this is they can do it without your consent, and without you even knowing who your photos are being sold to.

The new terms come into effect on January 16th 2013. Any accounts still active by this date will be tied in with the new terms and they cannot opt out. I strongly advise that if you do not want the company to have free reign over your photos, delete it before the 16th January. The new terms state that any account deleted after the 16th could still have it's photos shared, so this is why you must delete it prior to this date if you are not happy with the new terms.

Facebook purchased Instagram in April for a staggering £616m ($1bn). It wouldn't surprise me if the idea for selling the photos to advertisers comes in light of the earlier dip in Facebooks share prices. They have struggled in recent months to keep investors and advertisers happy, especially when the value of the company when floated on the market didn't even scratch the surface on what they initially estimated.

Earlier this month, Facebook stated that they would eventually "monetise Instagram". Is this it?

To me, it is a very draconian way of doing things. It goes completely against everything that Instagram was created for - a free haven for users to actively share their photos to the rest of the world. If you look at rival services, such as Flickr, who offer everything the new Instagram won't, it's hard to see how they will survive.

On the other side of the argument though, some people do state that this is the price of social media. It is a tool to interact with other people so why should we be bothered if the site is sharing our photos. To counter this, I don't think people are bothered if a site shares our photos, as long as we know where they are going, what they will be used for and what safeguards are in place to protect our privacy. Instagram have completely gone against this by not even telling you who is buying or what your photos are being used for.

As far as I can see, neither Facebook or Instagram have commented on this - even though it has caused a massive public backlash.

I'll update the blog if they make any comment.

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